Research/Brainstorming/Copy Writing Pt. II



b) A soda, also referred to as a soft drink, pop, or fizzy drink is a non-alcoholic beverage that contains water and a flavoring agent. These beverages are carbonated and sweetened with either sugar or high-fructose corn syrup. In cases of diet drinks, they contain an substitute sweetener known aspartame. Soft drinks can be traced back to mineral waters found in natural springs. Among the earliest found soft drinks were sherberts developed by Arabic chemists and originally served in the medieval Near East. Soda is obtained from “alkaline substances,” “a kind of saltwort,” came from the Arabic suwwad, the name of a variety of saltwort exported from North Africa to Sicily in the Middle Ages. These soft drinks were made of crushed fruit, herbs, or flowers. Dandelion & burdock was a naturally carbonated drink made form fermented dandelion and burdock (Arctium lappa) roots in England around 1265. The first marketed soft drinks in the Western world appeared in the 17th century, in which were made from water and lemon juice sweetened with honey. The consumption of sugar sweetened soft drinks is commonly associated with obesity, type 2 diabetes, dental cavities, and low nutrient levels. Many of these soft drinks contain ingredients such as caffeine that is linked to anxiety and sleep disruption when consumed in excess and the health effects of high-fructose corn syrup and artificial sweeteners. Sodium benzoate has also ben found to be the cause of DNA damage and hyperactivity.

c) Target Audience: College students (Ages 18-21)
College students often turn to fast food and late night snack runs that are often accompanied by sodas. In addition,
sodas are cheap just like water, however, they come in variety of tastes and choices.

Name: Kourtney P.
Kourtney is a Junior at Parsons The New School of Design. She is majoring in fashion design and psychology. On
top of all her studies, she interns at Edun (an organic fashion company). Kourtney juggles through school work
every day and her internship three times a week. She never finds the time to sit down and cook or have the luxury
to eat healthily. At all times, she must grab something fast and easy to eat. With her fast paced life, she needs the
caffeine, however, she does not enjoy coffee, therefore, she resorts to sodas. She worries about her weight and being
fit, so sometimes, she’ll keep herself full with liquids, in this case, sodas. The constant rush of caffeine and
burnouts after the caffeine has worn off, Kourtney feels sick and miserable but cannot refrain herself from her
soda addiction. Kourtney  unfortunately shares a love and hate relationship to sodas. Coca-cola being her favorite.

d) Liquid Candy: What you’re really consuming!
The truth behind the Liquid Candy
Obsessives: Liquid Candy
The life & death of the Liquid Candy

e) Lester Beall

-Work is based less upon spontaneity than upon reflection.
-Work displays mathematical accuracy and architectonic clarity.
-Typographical medium with proper arrangement of surfaces.
-Use of mixed media such as woodcuts, lithos, drawings and pieces of paintings, photomontage, photogram,
typographic effects.

f) Sketches of Logo



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